Get All Access for $5/mo

Educating Execs: The American University in Cairo, Egypt A look at the many efforts AUC has been spearheading to encourage entrepreneurship in the MENA region.

By Aby Sam Thomas

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

American University in Cairo

While it has been offering entrepreneurship programs in both its MBA and Executive MBA programs for quite some time now, The American University in Cairo's (AUC) School of Business recently also played a key role in the creation of the African Academic Association of Entrepreneurship (AAAE), a pan-African alliance that will promote and develop academic cooperation among top business schools in the continent with a focus on entrepreneurship.

The launch of the African Academic Association for Entrepreneurship (AAAE), the first African consortium developed by six African business schools from five countries: Egypt's American University in Cairo School of Business, ESCA Ecole de Management situated in Casablanca, Morocco, Nigerian Lagos Business School, Strathmore Business School in Nairobi, Kenya, along with the University of Cape Town, South Africa, and South African Stellenbosch University. The AAAE aims to promote academic cooperation in the areas of entrepreneurship, SMB development, startups and innovation. Image credit: AAAE

According to Tarek Hatem, Director of the School's Leadership and Entrepreneurship Unit, "AAAE will be generating high quality entrepreneurship-related case studies, studying, researching and documenting startup companies within different incubators in Egypt and the region and developing interdisciplinary research in partnership with different schools within AUC."

The AUC campus. Image credit: AUC

But the association is just one of many efforts AUC has been spearheading to encourage entrepreneurship in the region. In 2013, AUC launched its own startup accelerator/incubator, The Venture Lab, whose mission is "to commercialize technologies and innovations developed by Egypt-based startups into commercially viable ventures." Hatem adds that the School is also planning to develop expertise on family business as an area of focus.

Students at the AUC campus. Image credit: AUC

"Family-owned businesses account for about 40% of the region's non-oil GDP and 50% of private sector employment, and accounting for more than 80% of the total companies in the region," he says. "Roughly 5,000 medium to large family firms exist in the Middle East, with net assets totaling US$600 billion. Within entrepreneurship– this entails development of high quality case studies, introduction of courses on entrepreneurship in family business within the school's graduate, undergraduate and ExecEd offerings, as well as collaboration with regional institutes in joint research analyzing succession plans, the effect of regulations, culture and environment on family business."

Pick And Choose: Four Things To Look For In A Business School

Professor Tarek Hatam. Image credit: AUC

Prof. Tarek Hatam's tips on what to look for when deciding on a school to pursue your entrepreneurial and educational aspirations:

  • A school that has entrepreneurship as an embedded culture and mindset for management, faculty and students.
  • Latest teaching pedagogies that encourage greater creativity, and a willingness to take calculated risks where schools extend learning beyond the borders of the classroom.
  • An environment that fosters learning by living the experience.
  • Having an incubator/accelerator at the heart of the business schools today adds a whole new perspective to entrepreneurial education. They not only incubate startups, but also give a chance for undergraduate and graduate students to work within the entrepreneurial ecosystem.

Aby Sam Thomas

Entrepreneur Staff

Editor in Chief, Entrepreneur Middle East

Aby Sam Thomas is the Editor in Chief of Entrepreneur Middle East. In this role, Aby is responsible for leading the publication on its editorial front, while also working to build the brand and grow its presence across the MENA region through the development and execution of events and other programming, as well as through representation in conferences, media, etc.

Aby has been working in journalism since 2011, prior to which he was an analyst programmer with Accenture, where he worked with J. P. Morgan Chase's investment banking arm at offices in Mumbai, London, and New York. He holds a Master's Degree in Journalism from the Columbia University Graduate School of Journalism in New York.  

Growth Strategies

Don't Leave Customer Satisfaction To Chance- Design It

There are several things you can do to take control of customer satisfaction, and guarantee good results- even at scale.

News and Trends

UAE-Based Shorooq Partners Makes First Investment In Türkiye By Leading A US$5 Million Seed Round In Traveltech Startup Roamless

Mahmoud Adi, Founding Partner of Shorooq Partners, said in a statement that Roamless is "a company poised to disrupt the traveltech industry."

Growth Strategies

Connecting Strategy With Purpose: A Shared Vision For Dubai's Quality Of Life

The unveiling of the Dubai Quality of Life Strategy 2033 marks a new era in the Emirate that is focused on prioritizing resident well-being and happiness.

Marketing

7 Ps of Marketing and How They Apply to Your Marketing Mix

Looking for picture perfect marketing formulas that will likely outlast and adapt to any trend? Read on.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Money & Finance

How To Create 7 Streams of Income for Passive Wealth

You may have heard that millionaires often have seven streams of income. Here is how to secure yours!